Giving Path Review: C.A.R.E.

Giving Path Review

C.A.R.E.

Prepared for Mary

Your site was reviewed by our team

  • Aaron YoungPresident & CEO
  • Hannah YoungChief Operating Officer
  • Jasmine OkochaChief Projects Officer

We followed your giving path on a phone, the way a donor would, from your home page to the point of making a gift. Here’s what we saw, and the three changes that would help most.

The walk-throughAbout a minute. No sound needed.
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What we’d change

Three fixes, ranked by impact

  1. 1
    Highest impact

    One Donate button that goes straight to one form

    Your page already says which service you prefer. Make that the button, and list the others under “Other ways to give.”

  2. 2

    Make the site work on a phone

    Most donors arrive on a phone, and today they see a tiny desktop page. This is the structural fix, and the right answer is a responsive rebuild.

  3. 3

    Merge the two donations pages and move the badges next to the button

    Your Candid and Charity Navigator badges are strong. Put them where the decision happens.

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Walked on an iPhone-size screen between Oct 28 and Nov 2, 2026.