Brand Guide · v1.0
A civic identity built for clarity. One source, many ripples — public information that reaches every resident, plainly and on time.
Positioning
Clearwater County Public Works keeps the county moving — roads, water, permits, projects. The brand exists to make that work legible: easy to find, easy to trust, easy to act on. Calm authority, never bureaucracy.
Every resident can find what they need in under a minute — a closure, a permit, a project status, an emergency alert.
Clear. Calm. Accountable. Modern without trying too hard. The competent neighbor who tells you what's actually happening.
Logo
A single droplet sends three ripples outward, opening into a "C" for Clearwater. It reads as water, as a current of service, and as information flowing out to the community.
Primary horizontal lockup
Mark, reversed on Ink
Color
Deep Ink for authority, Current teal for clarity and motion, soft Sky and Cloud for breathing room, and a single high-visibility Signal amber reserved exclusively for alerts.
Typography
Space Grotesk gives headlines a modern, civic-confident edge; Inter keeps body copy plain and highly legible at every size — essential for accessibility.
Voice
Write the way you'd explain it to a neighbor at the counter: direct, specific, and never hiding the thing they came for.
Lead with the answer. Use plain words. Give a date, a place, a next step. Say who's responsible. Reserve urgency for things that are actually urgent.
In use
A small, consistent kit — buttons and the emergency banner — keeps the public experience predictable.