Brand Guide · v1.0
One district, one clear front door. A brand that helps every family know where to go, what to do next, and who to contact.
Positioning
North Valley has grown from a handful of neighborhood schools into a district of seventeen sites. The brand exists to make that scale feel organized, not overwhelming — safe, bright, and trustworthy, with the warmth of a community and the clarity of a system.
You should never need to understand district org charts to find what your family needs. Confidence within the first ten seconds.
Welcoming, organized, hopeful. Speaks to parents, students, staff, and the board alike — grown-up and reassuring, never childish.
Logo
A rising sun over a sheltering valley, framed in a soft shield. The sun signals optimism and a new day; the layered ridge and green valley ground it in place; the pale path rising through the center is the journey forward. Protective without feeling militaristic.
Primary horizontal lockup
Mark, reversed on Navy
Color
Navy carries trust and stability; gold brings optimism; sky blue keeps things clear; green signals growth. Warm neutrals keep it open and human. Red is reserved strictly for emergency alerts.
Typography
Plus Jakarta Sans gives headlines a warm, modern confidence — friendly but grown-up. Inter keeps every notice, form, and policy crisp and accessible at any size.
Audience-first
The system is built so each visitor can self-select in seconds. Every door leads to a focused, jargon-free path.
Voice
Speak to a busy parent on a phone between meetings: warm, specific, and one clear next step at a time.
Lead with the family's goal. Use everyday words. Give one next step. Always name a person or office to contact. Make emergencies impossible to miss.
In use
A small, consistent kit keeps seventeen schools feeling like one trusted district.