Capital Project · Brand Guide v1.0
Building the future gateway of Summit Ridge.
01 — THE IDEA
The SRA Gateway Expansion modernizes the terminal: a new entrance and ticketing hall, an updated checkpoint, more gates, better baggage claim, covered drop-off, expanded parking, a rental car center, and an outdoor arrival plaza. The brand's real job is to communicate disruption without creating confusion.
More forward-looking and energetic than the airport brand — signal gold leads, motion is everywhere, and every message answers "what does this mean for my trip today?"
02 — BRAND ARCHITECTURE
The project is endorsed by the airport authority and always traces back to it — shared palette and type, a distinct, motion-forward mark.
03 — THE LOGO
"GATEWAY" leads in heavy Archivo, with gold forward arrows driving the eye ahead and "EXPANSION" tracked beneath — energetic, directional, unmistakably about progress. The SRA kicker and endorsement line keep it tied to the airport authority. Built to read from across a construction site.
The hero word — the new front door.
Expansion, progress, momentum.
A project of the airport.
04 — COLOR
The project shares the authority's colors but lets signal gold lead — the construction, wayfinding, and "pay attention" color. Navy grounds it; sky blue and clear sky keep it calm; red is held for full closures only.
05 — TYPOGRAPHY
Shared with the airport brand for a seamless family — Manrope for bold construction headlines, Inter for dates, phases, and impact details.
06 — CONSTRUCTION MESSAGING SYSTEM
A consistent set of traveler messages keeps a multi-year build clear — every notice says what changed, what to do, and when it ends.
07 — AT A GLANCE & MATERIALS