Summit Ridge Regional Airport

Airport Authority · Brand Guide v1.0

Summit Ridge Regional
Airport Authority

Your trip starts clearer here.

Clear · Calm · Confident · SRA

01 — POSITIONING

A regional gateway, built around the traveler.

Summit Ridge connects travelers, businesses, and communities through a clearer, easier, more welcoming regional airport experience. People reach this brand at stressful moments — so it's an operational tool, not a brochure: flights, parking, terminal updates, and traveler info, made easier to find before they arrive.

A regional airport experience designed around clear information, easier movement, and confident travel.

When airport information is unclear, travel feels harder before passengers even arrive. The brand's job is to remove that friction.

02 — PERSONALITY

"Here's what you need to know before you arrive."

Welcoming and efficient, regional and grounded. Not a luxury airline, not a sprawling international hub, not a tech startup — a calm, confident regional gateway that respects the traveler's time.

Clear

Answers, fast

Flight, parking, and access info that resolves a decision in a glance.

Calm

Lowers the stress

Reassuring tone and layout for travelers who are anxious or in a hurry.

Regional

Of this place

The ridge and the runway — a gateway to the mountain region, not anywhere.

Reliable

Operationally solid

Accurate, current, and accessible — the source travelers trust.

03 — THE LOGO

The SRA code mark

Like the great airport identities, the three-letter code leads. SRA — Summit Ridge Airport — sits in bold Manrope beneath a custom mountain range on a navy field, with a gold plane lifting off the summit. It locks up with the Summit Ridge wordmark for full signatures.

SRA code mark
The peaks

Summit Ridge — drawn as mountains.

The plane

Flight, lifting off the summit.

SRA

The airport code — the hero.

Horizontal lockup
Horizontal lockup
Stacked lockup
Stacked lockup
Do
  • Lead with the SRA code mark; pair it with the wordmark for full lockups.
  • Use the mark as-is for app, favicon, and signage.
  • Keep the field navy, peaks white, plane gold.
Don't
  • Swap the typeface or restyle the SRA letters.
  • Recolor or redraw the peaks or plane.
  • Crowd the mark — give it clear space.

04 — COLOR

A clear-skies wayfinding palette.

Runway navy for authority, sky blue for travel and clarity, summit slate for grounding, and signal gold strictly for wayfinding, parking, and alerts. Terminal gray and cloud white keep schedules and maps readable. Red is held for cancellations and closures only.

Runway Navy
#102A43
Authority, headlines
Sky Blue
#2F80B7
Travel, links
Clear Sky
#D8EEF8
Panels, calm fills
Summit Slate
#5E6C76
Architecture, grounding
Signal Gold
#F2B84B
Wayfinding, CTAs, alerts
Terminal Gray
#E8EDF1
Maps, cards, UI
Charcoal
#1F2933
Body text
Alert Red
#D64545
Cancellations only

Flight & service status

Status color is consistent across the site, the boards, and signage — learn it once.

On timeFlight or service operating normally.
Delayed / changedGate, time, or access has shifted.
Cancelled / closedService suspended; seek alternates.

05 — TYPOGRAPHY

Manrope & Inter — wayfinding-clear.

Manrope brings a clean, modern, signage-ready voice to headlines and wayfinding. Inter carries flight times, gate numbers, and fares with strong tabular figures — the data travelers scan under pressure.

Display · Manrope ExtraBold
Check your flight status
Heading · Manrope SemiBold
Parking & drop-off
Data · Inter Bold · tabular numerals
Flight 482 · Gate B4 · 10:35 AM · On time
Body · Inter Regular
Arrive at least 90 minutes before departure. Curbside drop-off is on the upper level; short-term parking is steps from the terminal, with accessible spaces near every entrance. Wheelchair assistance is available on request.

06 — VOICE

Calm, specific, and ahead of the question.

Tell travelers what to do before they ask. Plain words for parking, gates, security, and accessibility — never airport jargon.

We say"Drop-off has moved — follow signs to the upper level."
Not"Curbside operations have been reconfigured."
We say"Arrive 90 minutes early during construction."
Not"Allow additional time due to capital improvements."

Principles

Lead with the traveler's next step. Use real times, gates, and lanes. Put accessibility up front. Make alerts impossible to miss. Translate construction into "what this means for your trip."

07 — BRAND ARCHITECTURE

The authority, and its capital program.

Everyday travel carries the airport brand. The multi-year terminal expansion — disruptive and highly visible — gets its own campaign identity, endorsed by the authority.

Authority
Summit Ridge Regional AirportThe official airport brand for travel, parking, and operations.
→
Capital project
SRA Gateway ExpansionThe public-facing brand for the terminal modernization. See its own brand guide.