Summit Ridge Regional Airport Authority
A traveler-first airport website system for flights, parking, terminal construction, accessibility, business opportunities, and passenger communication.
Summit Ridge Regional Airport (SRA) grew from a few gates and a simple parking lot into a fast-growing regional gateway for business travel, tourism, medical access, and seasonal flights — but its website still worked like a static brochure. Optimistic designed the whole traveler-facing system: a confident regional airport brand, a website built around real traveler decisions, live flight and parking information, a terminal-construction communications layer, and the accessibility and business pathways an airport authority needs. This is a concept piece, built to demonstrate our approach; the airport is illustrative.
We don't redesign an airport website. We turn it into a passenger guidance system.
Summit Ridge is an established airport entering a new growth phase. New airlines added routes, passenger volume climbed, parking got more complicated, and the terminal began a multi-year expansion — but the website was built for a smaller airport with lower expectations. Flight info was outdated, parking was buried, construction updates were scattered, accessibility was hard to find, and there were too many PDFs and no clear first-time-traveler path.
The deeper issue: travelers rely on an airport website at stressful moments — where do I park, is my flight delayed, how early should I arrive, where do I get picked up, is construction affecting access. That makes the site operational, not just informational. The brief wasn't a prettier brochure — it was a passenger guidance system.
One journey, applied to Summit Ridge Regional Airport Authority.
Map the passenger journey
We rebuilt the architecture around real traveler decisions and mobile-first moments — not the org chart. Plain language replaced internal terminology, and the most-asked questions led the page.
A regional airport brand
A confident "Ridge + Runway" identity — a mountain ridge over a runway with a gold flight-path arc — in Runway Navy, Sky Blue, and Signal Gold, set in Manrope + Inter. Official enough for an authority, welcoming enough for travelers.
Flight & parking first
The homepage leads with a flight-status search and a live departures board, plus six quick actions (parking, terminal map, ground transport, construction, accessibility, TSA) — answers in the moment, before arrival.
Construction & accessibility
A construction-impacts layer for the Gateway Expansion, an accessibility services pathway, audience routes for travelers, vendors, tenants, and the board, and a content model built to stay current.
We built the airport a brand worthy of its growth.
Summit Ridge had no real system identity for the airport it was becoming. So before a single page, we designed the brand: a "Ridge + Runway" mark, a confident navy / sky-blue / gold palette, transit-grade type, and a wayfinding system that works on a website, a terminal sign, a parking shuttle, and a staff badge.
One mark — a mountain ridge over a runway with a gold flight-path arc and the code "SRA" — became the signature across every touchpoint, from the homepage flight board to a printed parking flyer.
Inside the Summit Ridge brand book.
A regional-aviation identity built for clarity — a Ridge + Runway mark, a high-contrast navy/sky/gold palette, signage type, and a calm, welcoming voice.
A mountain ridge sits above a runway, with a gold flight-path arc and the "SRA" code. Keep clear space around the tile; never recolor the gold flight path or stretch the ridge.
One airport brand, every touchpoint.
An airport brand has to work at the curb, in the terminal, on a parking shuttle, and on a printed flyer in a traveler's hand. Same mark, same gold wayfinding, same calm voice — whether it's the homepage flight board or a paper guide to the airport.
A passenger guidance system, not just a website
Flight status, first
An arrivals/departures search and a live flight board lead the homepage — the question most travelers are actually asking.
Parking made clear
Short-term, hourly garage, daily economy, and a free cell-phone lot — compared side by side, with live availability and construction notes.
Six quick actions
Parking, terminal map, ground transport, construction impacts, accessibility, and TSA — one tap from the hero.
Construction communications
A prominent alert bar and a Gateway Expansion module keep drop-off, parking, and entrance changes clear.
Accessibility pathway
Wheelchair assistance, accessible parking, TSA help, sensory space, and an ADA coordinator — easy to find, dignified to use.
Audience pathways
Travelers, pick-up/drop-off, business & vendors, airlines & tenants, accessibility, and community & board — each with a clear route.
Answers before you arrive — not buried in PDFs.
A task-first airport platform: travelers check a flight, choose parking, or find accessibility help from the homepage — not after navigating department pages. The airport, airlines, and data shown here are illustrative concepts.