Flagship partnership Live · 8 connected properties

Young People in Recovery

The life skills and peer support to help young people recover from substance use disorder — and reach their full potential.

Young People in Recovery is a national nonprofit that gives young people the life skills and peer community to recover from substance use disorder and build a life worth staying in recovery for — 55 communities across 16 states, with free all-recovery meetings, life-skills programming, harm reduction, and advocacy. It is also our flagship partnership: we design, build, and run YPR's entire digital presence — eight connected web properties serving tens of thousands of people in recovery every month.

SectorRecovery nonprofit · National
RoleDigital Clarity Partner
EngagementOngoing partnership
youngpeopleinrecovery.org
Young People in Recovery, homepage
WCAG-minded, accessible
8 properties · one system
Young People in Recovery’s work has been featured in
The New York TimesThe Denver PostScientific American
StrategyWeb ecosystemAccessibilityLMSEcommerceHosting & supportStrategyWeb ecosystemAccessibilityLMSEcommerceHosting & support

This was never just a website for Young People in Recovery. We design, build, and run a national movement's entire digital nervous system.

The challenge

YPR isn't one website — it's a whole network. Over the years, this national recovery nonprofit's digital presence had grown into a constellation of separate sites and subdomains: the main organization site, a chapters platform, a Spanish-language site, a learning portal, two stores, a team directory, and an event microsite — each built at a different time, for a different need.

The hard part was never any single site. It was coherence — keeping every property on-brand, accessible, and secure, and genuinely manageable by a lean national team. That's the system we design, build, and run for YPR, so their team can focus on the mission instead of a fragile pile of one-off platforms only one person understands.

The approach

One journey, applied to Young People in Recovery.

01

Clarify

We mapped the whole ecosystem, what each property is for, who it serves, and where effort was being duplicated or quietly drifting out of date. Every site got a clear job instead of overlapping ones.

Ecosystem auditAccessibility reviewRoadmap
02

Design

A shared YPR visual language and accessible component patterns across the network, so the org site, the chapters platform, the Spanish-language site, and the stores all read as one trustworthy organization, without forcing different needs into one rigid tool.

Design systemAccessible UXBrand consistency
03

Activate

Each property does its job: a chapter directory people can search and join, an LMS delivering life-skills courses and CE-eligible trainings, free bilingual meetings, and stores that let chapters order branded merch and curriculum on demand.

Chapters platformLearning portalEcommerceBilingual
04

Scale

We host, monitor, and maintain the whole network so a lean national team can keep it running, adding chapters, courses, and campaigns over time without a risky rebuild.

HostingMonitoringOngoing support
What’s inside

What Young People in Recovery does

Chapters & peer community

55 communities across 16 states host free all-recovery meetings, sober socials, and pro-social events — a place to belong for anyone in or seeking recovery, and their allies.

EPIC life-skills

A life-skills curriculum delivered at 17 program sites nationwide, helping young people build the everyday skills that recovery is built on.

Harm reduction

21,626 naloxone doses and 35,017 fentanyl & xylazine test strips put directly into the community in 2025 — keeping young people alive long enough to find recovery.

Advocacy & inclusion

Statehouse advocacy and specialized support for veterans, LGBTQ+ individuals, families, and Spanish-speaking communities — making recovery visible and equitable.

RecoveryEdX learning portal

Self-paced courses for young people and CE-eligible trainings for the behavioral-health professionals who support them.

Recovery Corner Podcast

YPR's podcast amplifying recovery stories and the people moving the movement forward.

The ecosystem

One organization. 8 connected properties.

54 chapters · 19 states · 2 languages · one system

The 2025 impact report

A year of this work, in numbers.

55
Communities served
16
States reached
56,494
Direct services provided
3,870
Chapter events held
21,626
Naloxone doses distributed
35,017
Test strips distributed

Source: YPR 2025 Impact Report. On average that's a service delivered to someone in need every nine minutes — and 91¢ of every dollar spent goes straight to programs. Our digital work drives the reach behind it: 183K page views, 86K active users, and 113K sessions on the main site alone (Google Analytics, 2023–2025).

Where it comes from

Found, not bought.

65.7% engagement rate from organic search, people find it, and they stay.

Direct37.5%
Organic Search29.7%
Organic Social21.7%
Referral5.9%
Other5.2%
See it live

The whole homepage, top to bottom.

youngpeopleinrecovery.org
Young People in Recovery, full homepage
Optimistic Digital Agency really listened to our needs. They created a strategy and design that perfectly captures our organization's identity and allows our work to shine through. Highly recommended!
AH Ann HerbstExecutive Director, Young People in Recovery